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DOs and DON’Ts of Effective Event Hashtags
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Posted: 10/20/2015 10:04:40 AM

DOs and DON’Ts of Effective Event Hashtags


My tech-challenged, baby boomer father recently asked me to explain hashtags. What are they? Why use them? How do you create one? With a sigh and a chuckle, I steered my dad down a rabbit hole of social media dos and don’ts. Will he ever put them to use? Probably not! But you might!

These days, you cannot plan a fundraiser or employee appreciation day without putting a great deal of thought into the event’s social media presence. Hashtags help attendees and organizers virtually log digital conversations and photos of the event. From weddings to multi-day conferences, the hashtag has become so universal that it now seems odd not to have one.

If you’re planning your own event, it’s important to choose the right hashtag so that people actually use it, so here are a few DOs and DON’Ts to consider for every effective event hashtag:


DO make it unique

The best event hashtags are those that are unique to the event at hand. If your event is a fundraiser aboard Intrepid, you probably don’t want to choose a hashtag like #fundraiser or #ilovecoffee. By doing a quick search on Twitter, you’ll see that these are very popular, common hashtags.

DO: #IntrepidEvents, #SaluteToFreedom, #Ahoy, #FlightDeck


DON’T make it long

Twitter only allows 140 characters in each post. Be careful not to take away from the event conversation with a hashtag that’s too long!

DON’T: #EventsAboardIntrepid, #AnnualCompanyBoardMeeting


DO promote your tag

If you’ve got signage at your event, put it to good use and promote your hashtag. There is no better way for your memorable tag to be seen than by projecting it on a prominent screen, printing it on a meeting agenda, or listing it on your step-and-repeat. Be sure to include commonly used tags for increased visibility, i.e., #nofilter, #TBT.

DO: #IntrepidMuseum, #Intrepid, #nycevent


DON’T date your hashtag

A hashtag indicating the event year will limit your usage and date the event. These tags lose traction after the event.

DON’T: #SaluteToFreedomGala2015, #EmployeeAppreciationDay2015


Credit Line: Carolyn Curtis/BizBash